Sony Rusteberg
Advisor
Sony Rusteberg is a senior technology and M&A executive with over 30 years of experience designing and implementing modern application software and working hands-on with private equity firms and growth-oriented gaming and technology companies to identify, evaluate, and acquire businesses that expand revenue, market presence, and EBITDA. She brings deep operating and transaction experience across software platforms, cloud-native architectures, data, and immersive technologies.
Sony has partnered with companies such as Meta on gaming and augmented reality solutions, delivering targeted gaming experiences that increased engagement, personalization, and monetization—supporting growth initiatives of up to 30%. Her work consistently links product innovation with financial outcomes.
She also holds a Professional Certificate in Digital Marketing from Northwestern University, allowing her to connect player insights, application design, and go-to-market execution—ensuring technology, customer experience, and growth strategies reinforce one another.
As a PE buy-side operating partner and advisor, Sony has led target identification, technology due diligence, carve-outs, and post-close integration, helping portfolio companies acquire complementary studios, platforms, and capabilities to accelerate growth, improve margins, and scale efficiently.
